We initiated a collaboration with Quintessentials' portfolio of brands to enhance their awareness and boost sales via their e-commerce store. Engaging in ongoing monthly content creation and providing consistent support throughout the year, we contributed across various facets, including content creation, and social strategy.

Our primary objectives revolved around elevating the visibility of Quintessentials' portfolio of brands. Through a comprehensive and always-on approach to content creation, we aimed to maintain a dynamic and engaging online presence, ensuring that the brands remained top-of-mind for their target audience. Additionally, our support extended beyond content creation to encompass strategic activations throughout the year, reinforcing the brands' positioning and resonance in the market. We strategically navigated the realms of social media, deploying effective strategies tailored to each platform, and provided invaluable support in paid media initiatives to optimise reach and impact. Our overarching goal was to synergize brand building with performance, fostering a holistic approach that not only enhanced brand recognition but also contributed to tangible sales growth through the e-commerce store.

Our strategy for Quintessentials' portfolio of brands was multifaceted, driven by a combination of proactive content creation and strategic support across various dimensions. The foundation lay in establishing an always-on content creation approach, ensuring a consistent stream of compelling eye-catching content. By tailoring content to the nuances of each platform and audience segment, we aimed to create a dynamic and engaging brand narrative. In parallel, our strategic activations throughout the year were designed to go beyond routine content cycles. We orchestrated campaigns and initiatives that aligned with key industry trends, seasonal shifts, and cultural moments, ensuring that the brands remained agile and responsive in a rapidly evolving landscape.