Simply Social initiated a collaboration with Optimum Nutrition to enhance their social media presence through the introduction of monthly content creation, social media management and paid media management. Engaging in ongoing monthly content creation and providing consistent support throughout the year.

Our core focus was on enhancing the visibility of ON on social. We adopted a proactive approach to content creation across Meta + TikTok, ensuring a vibrant and continually engaging online presence. Our efforts extended beyond content production, encompassing strategic activations throughout the year to bolster brand recognition.

Our approach to managing ON was comprehensive, blending proactive content creation with strategic support across multiple fronts. At its core was a commitment to maintaining an ever-present stream of captivating content, tailored meticulously to suit the unique characteristics of each platform and audience segment. This ensured a dynamic and engaging brand narrative that resonated deeply with consumers. Additionally, our strategic activations throughout the year transcended routine content cycles. Instead, we orchestrated campaigns and initiatives that seamlessly aligned with prevailing industry trends.