CURRYS
Winning Gen Z for Currys with Entertainment-First Content - always on content approach powered by our “real-time room,” enabling the brand to be reactive, relevant and in the social conversation.
RESULTS
Commercial uplift
Audience reach
Profile Views
link clicks
Content interaction
Creative Concepts
Creative Ideation
Content Production
Hi-fi Production
Meme Marketing
Visual & Video Content
Challenge
Currys Ireland wanted to grow awareness and engagement on TikTok and Instagram, but traditional follower acquisition tactics wouldn’t resonate with Gen Z. This audience is quick to spot inauthenticity and skeptical of overt brand messaging. The challenge was to grow Currys’ community in a way that felt native, real, and worth engaging with, without diluting the brand’s identity.
Strategy
We built a social-first strategy that made Currys part of the conversation rather than an outsider interrupting it. By creating content rooted in cultural moments, memes, and references already trending, Currys showed up authentically for Irish audiences and in ways that felt native to TikTok and Instagram.
SOCIAL-FIRST
