UNIVERSAL PICTURES
Universal Pictures partnered with Simply Social to support multiple theatrical film releases across social and digital platforms. With modern movie marketing increasingly driven by social conversation, creator culture, and platform-native content, the challenge was to create campaigns that could build excitement around releases while driving awareness, engagement, and audience intent across multiple markets and demographics.
Target Audience
Campaigns targeted highly social-first entertainment audiences across Gen Z and Millennial demographics, spanning film fans, pop culture communities, and mainstream audiences consuming entertainment primarily through TikTok, Instagram, YouTube, and creator ecosystems.
Audiences were heavily influenced by online conversation, trailers, creators, and real-time cultural moments surrounding premieres and release windows.
Client Challenge
The challenge was managing multiple movie campaign rollouts simultaneously while maintaining consistency, speed, and platform relevance across every release.
Each title required bespoke social storytelling, creator execution, premiere coverage, and paid media strategies tailored to different audiences, genres, and release moments.
Objectives included:
Drive awareness and anticipation for theatrical releases
Create social-first content designed for engagement and sharing
Capture and distribute live premiere content in real time
Extend campaign reach through creator and platform-native execution
Manage high-performing paid media campaigns across TikTok, Instagram, Meta, and YouTube
Maintain agility across multiple concurrent film launches
Agency Solution
Simply Social acted as an integrated social and performance partner across multiple film launches, managing both organic and paid campaign execution from rollout through to release.
Our team developed platform-native content strategies tailored to each film, ensuring campaigns felt culturally relevant and optimised for how audiences consume entertainment content today.
We captured and produced content live from premieres and red carpet events, creating real-time social assets designed to maximise immediacy, conversation, and audience excitement around release moments.
Content included creator collaborations, talent-led capture, reactive edits, premiere coverage, short-form social storytelling, and entertainment-first formats designed specifically for TikTok, Instagram Reels, YouTube Shorts, and Meta platforms.
Alongside content production, Simply Social managed paid media performance across Instagram, TikTok, Meta, and YouTube, optimising campaigns to maximise reach, engagement, trailer views, audience targeting, and overall campaign efficiency.
The combination of live content capture, platform-native creative, and performance-driven media execution allowed campaigns to remain agile, reactive, and culturally connected throughout each film rollout.
SOCIAL-FIRST
