TESCO
Put Tesco at the heart of food conversation on social by leveraging real-time trends and producing content with irresistible appetite appeal. Across strategy, production, and always-on content, we delivered social-first campaigns that kept the brand culturally relevant and consistently engaging year-round.
RESULTS
Total Organic Views
Total Organic Post Reach
Organic Interactions
Total Fans/Following
Social Media Strategy
Platform Management
Content Creation
Hi-fi Production
Challenge
Tesco Ireland wanted to re-establish its reputation for food quality. Despite sourcing heavily from Irish producers, consumer perceptions leaned towards the brand being less premium and less supportive of local suppliers. The challenge: make the quality of Tesco’s food undeniable on social media while highlighting local sourcing and value in ways that felt relevant and engaging.
Strategy
The issue wasn’t reality, it was perception.
Our objectives were to:
Make social-first content to drive engagement and saves through recipe-led content
Make quality and value culturally relevant on social tapping into calendar moments and key food conversations
Highlight local suppliers and farmers in-store through hi-fi storytelling
Solution
Working as an extension of Tesco’s in-house team, we built a bespoke Tesco Kitchen in our studio, an aspirational home for food content. This gave us the stage to create hi-fi recipe and influencer content that showcased premium quality, while also producing agile, lo-fi formats to capture everyday cultural moments.
We leveraged aesthetic hooks, bold colour contrasts, and trend-led formats to make Tesco’s food look as good as it tastes. The approach spotlighted local suppliers, launched new products, and drove in-store value messages with real taste appeal. The studio setup, coupled with an integrated way of working, meant we could react quickly to changing priorities while keeping Tesco on the cultural pulse.
Client anecdote: Our market share has grown from 23.9% to 24.2% YoY and we continue to grow ahead of the market, with spend growth of +6.7% while the market grew +5.3%.
SOCIAL-FIRST
